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Prim

By way of the Gold Coast in Queensland to N.S.W, Peter Sandercock or ‘Primitive’ as he’s respectively known in Sydney’s vibrant rap scene has gained fast success over the relatively short period he’s been active as an Aussie hip-hop artist. Growing up in a house with diverse influences from Elton John to Slayer, it wasn’t until twelve years old that a friend would pass him an Eminem tape, exposing him to rap music for the first time. The 2017 ‘Rising Mc’s’ winner who now holds regular residencies around the city writes about addiction, emotion, pain and discovery. A process that’s assisted his hard fought and celebrated 5.5 years of sobriety. Driven to leave his mark on Australian hip hop – Primitive raps with enough conviction for you to not just believe his lyrics, but to feel them for yourself and also relate, as he intended for you. With a desire to be one of the best Aussie hip hop artists; Prim promotes a positive message of hope and change through his powerful lyrics. As he reflects, creatively, on a period he calls his ‘rock bottom’, it’s clear to see that the future is looking up for Peter, and it’s certainly looking bright.

Beardcam – The reckoning

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Shoutouts ya boi #beardcam. Marketing your product – which in my case is myself – and self-promotion can be daunting concepts that are easily put in the too-hard basket. I’m certainly guilty of it, I usually tell myself something like:… Read More »Beardcam – The reckoning